Marketing Action Plan

My strategy for getting your property sold for top market value is a simple but effective one: I’ll maximize its market exposure so you attract as many qualified, motivated buyers as possible. I’ll also keep you fully informed of all my activities, as well all developments related to the listing.


Since 90% of homebuyers start their search online, we will market your property on key real estate sites. Your property will appear on the following:

Weekly featured property on the front page every time a buyer does a search. 

Premier Agent Status, 82% market share in Destin, Santa Rosa Beach and Panama City, a preferred local lender, and East Pass Realty Zillow website result in maximum exposure and good qualified buyers.

Pro Status Program featuring your property and more qualified buyers.

The core of our marketing strategy is your custom website. With its unique website address, buyers have access to high definition photos and information about your property. A virtual tour will also appear on the page. Buyers will have the ability to print a property flyer directly from the web page.

Homes & Land Magazine & Website

Full page color ad for East Pass Realty listed properties. Maximum exposure.

Premium Online Reach

The Robb Report, The Washington Post & The Boston Globe

Estates & Homes Luxury Listings

Separate section within the Homes & Land magazine displaying luxury properties over $900,000. Distributed in upscale neighborhoods and direct mailed to CEO’s, business executives, professionals, and affluent homebuyers relocating to this area.

Input to Multiple Listing Service FLEX MLS is new and improved system with interactive functionality.

Traditional Methods:

Direct e-mail & mail campaigns – E-mail property flyer to Real Estate Agents – Aerial photography & mapping – Help determine an asking price – Negotiate the highest and best terms for you – Provide regular feedback on showings

Social Media

Facebook, Pinterest,  & You Tube